Dentists, dental therapists and dental hygienists are in a fantastic position to widen their clinical skills into facial aesthetics, benefitting from both increased patient and job satisfaction.
The aesthetic medicine industry exceeds an estimated £3 billion annual revenue, which is equal to the entire NHS Dental service. It is expected that this industry will overtake the revenue from private dentistry & NHS dentistry combined in future years. The facial aesthetic industry continues to grow and appears recession-proof, with demand booming even during a pandemic.
Patients seeking cosmetic dental treatment tend to be the same patients that would be interested in finding more about facial aesthetic enhancements. A common feature of both cosmetic dentistry and facial aesthetics is that patients attend out of their own desire – on a ‘wants’ basis as opposed to being ‘need’ driven. As a result, patients tend to be more open to discuss options, be interested in the latest products and techniques, and are generally more satisfied from their results as they usually have a lasting positive impact on their self-confidence.
Dental professionals possess the unique ability to combine excellent levels of manually dexterity with precise knowledge of facial anatomy. The skillset of injecting and using fine instruments is built into their muscle memory and is applicable to the techniques used in aesthetics, making the fusion of cosmetic dentistry & facial aesthetics a seamless experience. Dental professionals generally spend many hours clinically performing treatments in the head and neck region as well as confidently delivering injections several times a day. Thus, they have enhanced abilities to give injections as comfortably as possible. Further to this, dental professionals usually have spent plenty of time getting to know their patients, communicating and showing empathy and so building rapport and trust with their patients, and thus treatment acceptance is much more likely.
A foundation of in-depth anatomical knowledge studied at university for up to 5 years with cadaveric dissection of the head and neck supports the understanding needed in treating the face. Dental professionals have strong clinical awareness of the layers of the soft tissues, skeletal bony structures as well as the positioning of teeth and jaw as the face ages. Consideration of the aesthetic proportions in addition to exceptional attention to detail is fundamental to their skillset, and is highly applicable to facial aesthetic treatments.
Together, enhancing a smile and an aesthetic treatment of the face can work in harmony to massively impact a patient’s confidence, with life-changing results, hence why many dental professionals have found a career pathway in medical aesthetics a success and rewarding.
At the Aesthetic Foundation Academy we are proud to teach and support a broad range of dental professionals seeking to become qualified in providing facial injectables. Our training team includes a dentist who can provide first-hand experience of successfully transitioning into aesthetics, with experience of rapidly growing a facial aesthetics patient base, retaining these patients, as well as increasing their own personal job satisfaction by combining facial aesthetics with dentistry at an early point in their own dental career. To find out more about facial aesthetic training with the Aesthetic Foundation Academy, visit ww.aestheticfoundationacademy.co.uk or email in at firstname.lastname@example.org